It’s popularity is in part because it is easy to use and free - the best of both worlds. WordPress is used by 60 percent of all websites running on a content management system (CMS), making it the most popular CMS platform out there. If you use (or plan to use) this Theme.If you’re using WordPress to build and manage your small business website, you’ve made a fantastic decision. CSS Hero will allow you to build a more cohesive experience for your customer.
You will be able to perform more extensive, CSS-centric graphic personalization of the elements of your marketing pages, with a graphical user interface, editing live from your site frontend. YES, IT SOUNDS EASY, BUT CAN THESE PAGES BE TWEAKED STYLING-WISE?īesides the tool’s bells & whistles what makes OP very interesting for you today, is that it can be now customized with CSS Hero! We believe that the true freedom is being able to get quickly started with something that it’s tested – capitalizing the experience of who’s been there before you, while being able to tweak those models and adapt maybe only subtle details to match your brand’s styling. The builder at a glance – Adding a row with simple or complex Layout This feature makes unnecessary the use of an extra content protection/membership plugin should you already have one of those in place, you will be happy to know that OP can integrate with Wishlist Member, DAP or iMember360. OptimizePress allows WordPress to become a secure membership site – allowing paying members to access secured areas of your site, where the premium content is stored. Those sites aim to sell some goods, typicaly knowledge or assistance, in exchange of a recurrent fee. IMPLEMENTING A SUCCESSFUL BUSINESS MODEL WITH OP: MEMBERSHIP SITESīeyond traditional or virtual-product ecommerce, what the latest years of the internet marketing history has been witnessing, is the rise of “membership sites”. The team at OptimizePress has thought of allowing easy integration not only the ubiquous Google Analytics, but also with newer fancy tools like Kissmetrics and Optimizely. Most marketers will insist on the importance of having effective, insightful site metric tools installed on your site, to measure the performance of each marketing action. These are among the most popular platforms for keeping in touch with customers – if you’re into internet marketing you’ve heard of them – and OP integrates at API level with these guys – ensuring powerful interaction. But what about functionality? Web marketers can rely on deep integration with products like Aweber, MailChimp, iContact, GetResponse, OfficeAutopilot, Infusionsoft, 1ShoppingCart and more. So regarding page looks and prettyness, you’re set. Basically, if you’re an internet marketer, OP lets technology out of your way. What OP is focused on – is to let you focus on the marketing messages and content, while relying on a solid technical implementation, achieving a seamless user experience on all devices.
If you are limited in these skills, your product will be limited too. As the OP presentation video shows, to build an effective, selling, responsive page, emulating the “big dogs” making real money, is a challenge that requires many skills, like being fluent in HTML/JS/PHP languages. It’s typical user will mostly not be a web designer but most probably an internet marketer.
OptimizePress is a web page building powerhouse that combines a rich toolbox – aimed at specific marketing goals. Some of available Launch and other page templates in OptimizePress
Registration pages for Webinars & Live Events.These templates can be customized content-wise and in their functionality using the built-in element browser, that handles site components such as Headlines, Order boxes, Testimonial Blocks, Progress Bars, Countdown Timers, Video & Audio Players and more.īut you are not forced into building your own page combining components: should you want more that the 30 built in readymade templates, the OP team has developed a template online marketplace where you can buy for 9-20 bucks each additional templates, which fall in these categories: This is why many expert marketers have fallen in love with OptimizePress: this tool, available as a Plugin and as s Theme, is vertically focused on this task, providing over 30 heavily optimized readymade templates that have been proven effective in customer persuasion. When it comes down to designing marketing-critical web pages, improvisation will rarely be a good muse.īuilding effective landing / sales pages is a fine art, where the most important goal is squeezing out every ounce of achievable conversion rate.